Mainlining the colorful sock trend may have started in Silicon Valley, but now they’re “seen as a license for professionals to be creative, playful, and a little offbeat,” says Quartz
, “And unlike some more visible displays of individuality such as tattoos, hats or scarves, crazy socks easily tuck under conference tables or desks if the wearer cannot take a chance at turning off a client or senior executive.”
Sock choices may even impact self-esteem or self-perception. Northwestern University is experimenting in the scientific field of embodied cognition, which argues cognitive thinking is not limited to the brain but that we think with our brains as well as our bodies. In the New York Times, Adam Galinsky of Northwestern University notes, thought processes are be based on physical experiences, including the socks we wear. ”Clothes invade the body and brain, putting the wearer into a different psychological state”
Maybe there is something to that Emperor’s New Clothes concept after all…
Throw on a white lab coat, you’ll feel smarter and make less errors, wear your favorite Hot Sox to work, you build a brand as “the gutsy guy” or the creative type. “Folks are showing their power, their bravado in the boardroom. The louder the socks, the bigger the wallet,” exclaims Style Bible author Lauren Rothman.
Perception is reality.